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Ethical Investors Have Been Missing Something When It Comes To Animals, But Now It’s Here

February 5, 2018

Source Forbes
By Katrina Fox

I’m the founder of Vegan Business Media, a content, events and training platform providing resources to vegan business owners and entrepreneurs. I’ve been a journalist for 17 years, writing for niche and mainstream media in the UK, US and Australia. I host the Vegan Business Talk podcast and am the author of Vegan Ventures: Start and Grow an Ethical Business, the first book of its kind, which provides success strategies for aspiring and existing vegan business owners. I help vegan business owners and plant-based entrepreneurs across the globe to raise their profile through PR consulting and media training, including my online course and group coaching program Vegans in the Limelight. Originally from London, UK, I now live in Sydney, Australia, and am a regular speaker and MC at local and international vegfests and other events. Send me tips on vegan and plant-based businesses to

Investors are starting to become more discerning about where they put their money. Richard Branson and Bill Gates are among the growing number of high-profile names investing in businesses that seek to do social good.

Many brands label themselves ‘ethical’ because of their commitment to initiatives that include supporting human rights, fair labor conditions and sustainability, but there’s a gap in the environmental, social and government criteria (ESG) that’s used to identify socially responsible companies. At the moment these criteria don’t include animal cruelty, exploitation or abuse.

Cruelty Free Investing, a 501C3 non-profit organization launched today, aims to fill that gap by providing resources for individual and institutional investors and financial advisors to help them make decisions in line with their values.

 Every single publicly-traded corporation on NASDAQ, NYSE and NYSE American (formerly AMEX) appears in one of two lists on Cruelty Free Investing’s website: Companies that do exploit animals, and companies that don’t.

Businesses are judged on whether they manufacture or serve food or drink items that contain animal products; make or sell clothing that involves killing or harming animals, such as leather or fur; manufacture or sell products that involve animal testing; or breed animals for food production and/or animal testing. Investors can click on the name of each company to find out how it does or doesn’t exploit animals.

The good news is that most companies are doing the right thing. Out of a total of 4,911 companies researched and listed on the site, 3,870 are cited as not exploiting animals, while 1,041 are deemed to exploit them.

While many investors prefer to buy shares in mutual funds instead of picking individual stock options, there are currently no mutual funds with a focus on the rights of animals. Cruelty Free Investing, which was founded by former journalist Dave Brett Wasser, hopes that its research will encourage the creation of such funds, which will then be added in a new section on the website.

As animal cruelty and exploitation continues to be exposed in the media, as well as on social media, we are seeing a new generation of investors and finance industry professionals seeking truly ethical options. These include the ‘vegan mafia’, a network of investors from companies including PowerPlant Ventures, VegInvest and Stray Dog Capital; the Glass Wall Syndicate of plant-based investors; and Baleine & Bjorn Capital, headed up by Smarties co-president Liz Dee, as well as financial planning firms such as Humane Investing. The tide is turning. Make sure you’re on the right list.

Katrina Fox is the founder, author of Vegan Ventures: Start and Grow an Ethical Business and host of the Vegan Business Talk podcast.


to invest in ways
that save this
earth where
we dwell
is the sweetest
and most soft
of sells

Karen Lyons Kalmenson


11 Comments leave one →
  1. karenlyonskalmenson permalink
    February 5, 2018 7:22 am

    to invest in ways
    that save this
    earth where
    we dwell
    is the sweetest
    and most soft
    of sells

    Liked by 1 person

  2. February 5, 2018 7:43 am

    Fantastic news! Thanks for sharing x

    Liked by 1 person

  3. February 5, 2018 7:45 am

    I’m going to add it to my post about the Vegan Mafia

    Liked by 1 person

  4. February 5, 2018 1:59 pm

    Awesome! The good news arrives day after day… hope the stream will keep that way. It’s fantastic for the energy, growing higher and higher.
    Changing topic: yesterday night with my husband we watched the dvd Hachiko… a must see just to show what real love is!
    I still feel my heart missing a beat… both of us were crying and sobbing, heartbreaking but a fabulous movie.
    Don’t miss it, Stacey.
    Hugs :-)claudine

    Liked by 1 person

    • February 6, 2018 12:46 pm

      I will absolutely have to watch that, it sounds wonderful. Such a great message of the boundless love animals possess, I wish people would acknowledge that in ALL animals. (I know I will cry, too!). Thank you so much, beautiful Claudine! ❤

      Liked by 1 person


  1. The Vegan Mafia – Driving the Post-Animal Future of Food – Animalista Untamed

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