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Farm to Fable: Support the book launch!

April 13, 2016
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Click here to support my – Robert Grillo – book on my Indeigogo page at https://igg.me/at/grillo. Long story short, I’m partnering with Vegan Publishers to produce the book and we need your help to make that happen. Your support will go directly to completing, printing, distributing, and marketing this book. The more contributions we receive, the more books we can print and the more we can devote to maximizing the impact of exposing the fictions of the animal use industries. We’re also offering several perks! In addition to the books, we have tee shirts and framed portraits of some of our beautiful rescues for you!

Source Indiegogo

Pulling back the curtain on our culture’s fictions

My name is Robert Grillo and I’m the founder and director of Free from Harm, a non profit dedicated to farmed animal rescue, education, and advocacy.

I’ve recently completed a book called Farm to Fable: The Fictions of Our Animal Consuming Culture, which I began work on in 2009. It’s a long overdue, critical look at how we’ve all been brainwashed to accept and support animal exploitation.

For years I worked at ad agencies that helped peddle and push the consumption of animal products. At the time I too was under the spell of this brainwashing, so I didn’t quite realize that I was directly contributing to the success of this violent and unethical industry. As a vegan for seven years now, my goal is to expose these powerful fictions driven by the animal exploitation industries that are now more profitable than ever.

Why we need your help

I’m partnering with Vegan Publishers to produce the book and we need your help to make that happen. Your support will go directly to completing, printing, distributing, and marketing this book. The more contributions we receive, the more books we can print and the more we can devote to maximizing the impact of exposing the fictions of the animal use industries.

We’re also offering several perks! In addition to the books, we have tee shirts and framed portraits of some of our beautiful rescues for you!

The impact

Since 2012, I’ve given the Farm to Fable  presentation to audiences across the U.S. where I’ve seen a spike in interest on the subject. Many have told me that it gave them new insights and inspiration, and offered an  important “missing link” to empower and advance the animal movement. In 2015, I was approached by Vegan Publishers to write the Farm to Fable book which seemed like the logical next step in compiling all of the work I had done on the topic over the last four years.

I believe the impact of this book will be felt equally by two different audiences: the general public and animal advocates. Since all of us are continually subjected to these cultural influences, the book is relevant to everyone who wants to better understand how these influences shape our food choices and our beliefs about animals.

In the final chapter, I introduce an animal advocacy strategy I call truth-centeredness, which emerges organically from the dynamic between the fictional world of animal agriculture set against the reality of the animal’s experience. Simply put, truth-centeredness unleashes the power of truth to combat lies — the lies that keep animals oppressed.

Our challenge

While I’ve been a long-time writer, this is my first book project, so the biggest challenge is to get the book solid exposure. At the same time, I know that I can leverage the broad, international following Free from Harm has acquired over the years.

Other ways you can help

Any donations are valued and are critical to the impact of this book, but we don’t just need money! Sharing, posting, and talking about this campaign with your family, friends, and anyone else you know will help this project reach its goal!

When will I get this book?

Books and perks will be delivered in approximately three months after the campaign.






a heart beats
a sound is heard
the music of love.
without a single word.
we share this gift
with our animal
brothers and friends
and for them we will
fight…
until the need for this
fight
ends♥

Karen Lyons Kalmenson

 

4 Comments leave one →
  1. karenlyonskalmenson permalink
    April 13, 2016 7:29 am

    a heart beats
    a sound is heard
    the music of love.
    without a single word.
    we share this gift
    with our animal
    brothers and friends
    and for them we will
    fight…
    until the need for this
    fight
    ends♥

    Liked by 1 person

  2. April 15, 2016 8:43 pm

    Sounds great! Good luck with everything.

    Like

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