Send two letters to Max Mara protesting their use of fur

Send two letters: Please use first sample letter (or compose your own) and send via Max Mara’s online webform.  Please also send second sample letter to listed email addresses. Due to spam-blocking software, the second letter contains spam-free characters versus letters that would be bounced back by their spam filter.

BACKGROUND | FROM 3DAYZ

With their 2300 shops all around the world Max Mara Fashion Group is one of the biggest retail companies worldwide. Max Mara is considered one of the most important pret-a-porter brands, promoting a classic and sober style. But what this company doesn’t say is how many animals die for their collections every year. Fur is used in the form of trims, hats, scarves or even coats.

All over the world campaigning networks and organizations are fighting to make designers and clothing companies “fur-free”. We think it is time to ask the same ethical stand to Max Mara Fashion Group, owners of world renowned brands like Max Mara, Max&Co, and many more like Maxsport, Marina Rinaldi, Marella, Pennyblack, Newpenny, Persona, Iblues.

The Max Mara campaign is similar to those waged at department stores, or similar to the internationally coordinated campaigns that have made important fashion companies like Zara, Guess and Stefanel fur-free. This is a campaign with international support and demos in front of Max Mara stores in different countries.


1. WHOM TO CONTACT

Online contact form HERE


SAMPLE LETTER

To Whom It Concerns,

I am shocked to discover that Max Mara and associated brands supports the fur industry. Due to the savage business of fur, any products derived from the suffering and killing of animals should be rejected, and I am respectfully requesting that until Max Mara discontinues profiting off the exploitation of animals consumer sever ties with them.

Please watch the undercover footage of the industry promoted: animals are forced to endure deplorable conditions including living in cramped, feces-crusted cages; suffering from sickness and disease; lacking an enriching environment; and being subjected to substandard diets and severe psychological trauma. They are then butchered via anal electrocution, gassing, skinning alive, and forced trauma.

FurStop.Com

http://www.youtube.com/watch?v=VTZQnQeAPJc&feature=player_embedded

Regrettably, as long as you unnecessarily and selfishly capitalize on the mutilation, torture, and death of animals, I will not financially support you or your associated brands. Furthermore, I will share this information with family, friends, colleagues, and members of online communities. Max Mara, why not act on principle and become a company that promotes compassion fashion? You can create very stylish clothing and accessories using synthetic materials.

Please make both the ethical and responsible decision to discontinue your commercial support of fur immediately: join an increasing body of compassionate businesses and designers who are listening to a concerned and attentive consumer population who refuse to be complicit in the inherently malicious industry of fur farming. I hope this letter finds you willing to scrutinize your own involvement and desire to protect, rather than harm, animals.

Thank you for taking the time to read this important message.

NAME


2. WHOM TO CONTACT

Max Mara Fashion Group
Via Giulia Maramotti 4
42124 Reggio Emilia, Italy

Phone: 00 39 05 22 3991
Fax: 00 39 05 22 399 3993
Facebook: facebook.com/maxmara

Email block | Easily copy and paste all relevant addresses:

guidotti.g@mmfg.it, info@maxandco.com, franchisingita@maxandco.com, franchisingexp@maxandco.com, info@marella.it, otb.iblues@marella.it, laurenzi.m@maxmara.it, proffice@maxmara.it, fasi.l@maxmara.it, guidotti.g@mmfg.it, info@marinarinaldi.it, negozimaxmara@maximasrl.it, info@maxmarafashiongroup.com, info@pennyblack.com, businessopp@pennyblack.com, caroggio.l@usa.maxmara.com, lusuardi.l@maxmara.it, mazzali.m@maxmara.it, ferretti.e@maxmara.it, info@maxmarafashiongroup.com


SAMPLE SUBJECT

Please stop s3lling fvr


SAMPLE LETTER, COURTESY 3DAYZ

To the attention of Max Mara Fashion Group,

Being informed by 3dayz.com, I send this message to show my svpport for the internat1onal campa1gn aga1nst the pr3sence of fvr trims and fvr jackets in the collections of Max Mara and the other brands of your company. As you may be aware every year d0zens of milli0ns anim4ls are raised in sm4ll c4ges and 4wful c0nditions to be sk1nned and tr4nsform their p3lts into tr1ms, hats or jackets sold in shops and collections like yours.

There is a gr0wing numb3r of companies and designers refvsing to use real fvr and i think the same decision is a choice that also Max Mara Fashion Group should consider, to create a fashion fr3e of this appalling crvelty. Until I will see this eth1cal decision I will take part in the b0yc0tt of all your brands products and shops and will inv1te all the people I know to do the same.

Yours sincerely,

[YOUR NAME]

SEE MORE:

• Cruelty-Free

Fur is not pretty
On human clothes
It is rather sh*tty
As many people
Know
Fur is meant
Only to be worn
On the backs of
Those wearing
It when they were
born

Karen Lyons Kalmenson