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Dead animal beer bottles perverse

July 24, 2010
by

The End of History - featuring dead animals - comes at £500 a bottle

Immediate, please sign:

http://animals.change.org/petitions/view/dead_animal_beer_bottles

Simulposted with BBC

A beer served in bottles made from stuffed animals has been criticised as “perverse” and “pushing the boundaries of acceptability”.

The End of History, made by BrewDog of Fraserburgh, Aberdeenshire, is 55% and £500 a bottle.

The bottles have been made using seven dead stoats, four squirrels and a hare, said to be roadkill.

However, Advocates for Animals and Alcohol Focus Scotland both condemned the marketing.

BrewDog claims the beer is the world’s strongest and most expensive.

Its co-founder James Watt said: “We want to show people there is an alternative to monolithic corporate beers, introduce them to a completely new approach to beer and elevate the status of beer in our culture.”

Advocates for Animals policy director Libby Anderson told the BBC Scotland news website: “It’s pointless and it’s very negative to use dead animals when we should be celebrating live animals.

“This seems to be a perverse idea.

“It’s just bad thinking about animals, people should learn to respect them, rather than using them for some stupid marketing gimmick.”

She added: “I think the public would not waste £500 on something so gruesome and just ignore it.”

Barbara O’Donnell, director of services at Alcohol Focus Scotland, said: “This is another example of this company pushing the boundaries of acceptability all in the pursuit of cheap marketing tactics.”

Controversial BrewDog has previously been criticised for 32% and 41% strength beers.

Please sign:
http://animals.change.org/petitions/view/dead_animal_beer_bottles

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10 Comments leave one →
  1. July 24, 2010 12:41 pm

    Directors email is martin@brewdog.com I sent him and 3 other people on the Brewdog site an email but I didn’t receive a response…

    So glad you have put this issue on Our Compass…

    Like

  2. MICHELLE MOREL permalink
    July 24, 2010 12:47 pm

    IF YOU GO TO THE EXTREMES OF USING DEAD ANIMALS FOR BEER BOTTLES WHY NOT USE HUMANS. SO SAD WHAT WILL HUMANS DO NEXT TO PROFIT FROM OUR BELOVED ANIMAL FRIENDS ARE SOME HUMANS REALLY WITHOUT FEELINGS AND SOULS

    Like

  3. COMTESSE permalink
    July 24, 2010 2:26 pm

    Complètement loufoque en plus il ya des Risques Que les peluche OU sondages viennent contaminer la bière redingote SI CES peluches fabriquées en Chine SONT ! CELA Peut Also Donner des Idées Certaine à DIEU SAIT imbéciles et qu’il ya Assez de conneries perpétuées verser “Ne pas en ajouter. Voir Québec this bière pesticide doit retraité du Marché sous this clichés de la production et au Québec OPTE Fabricant Verser le Emballage Autre ONU.

    Like

  4. equus spiritus permalink
    July 24, 2010 2:42 pm

    Oh mercy this is appalling and disgusting are these people nuts??? I think I’ve seen it all now. Even the dead aren’t sacred. How low can you get. Emailing !!!

    Like

  5. IronHorse permalink
    July 24, 2010 9:51 pm

    I have to live on the same planet that of despicable individuals that are disgusting to the most degree, thank the Lord I’m a mortal person and won’t have to witness the vulgar-ness of society, forever.

    Like

  6. Melissa MacDonald permalink
    July 26, 2010 9:22 pm

    This is a total disgrace and is disgusting. When will people stop this nonsense?

    Like

  7. Vin Campbell permalink
    July 26, 2010 10:07 pm

    Just to let you know Scotland. I have always bought Glenfiddich
    since 1991. I will no longer buy it. Not until I see this dead animal crap gone for good. As a matter of fact. I will boycott it.
    I will start to buy Dujardin. This is my protest for the cruelty being done here to animals!

    Like

  8. William E. Beck permalink
    July 27, 2010 3:48 am

    Thats got to be one of the most inhumane things ive ever witnessed. About the human race being extinct in 100 years i do believe it and im sorry that it has to be my generation that has to suffer. i hope i will be gone by the end that way i don’t have to suffer. Humans are this earths greatest enemy.

    Like

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