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Labels focus of lawsuit against Perdue

November 30, 2010

Fabulous, yet more speciesist associations of kindness and killing. Why depend on a business whose very goal is speed, efficiency, and delivery in a profit-motivated industry to breed and kill animals “humanely”? Seriously? It is impossible, the validation of cruelty in the exchange of dollars for death. Exploitation is fundamentally cruel and unethical, the humane moniker benefiting only those who can spell it. A principled proaction is veganism, a moral obligation to extend consideration in ways we demand upon ourselves. Indeed, if you consider yourself a slave or hostage, what would be the threshold of “humane handling” and “humane slaughter” for you?

In the below hideous demonstration of commodification, how many animal victims do you honestly believe were considered with anything other than indifference and inconvenience, a barometer of financial means? Zero. Please reject human-manufactured definitions of kindness towards human-manufactured victims of such.  In fact, here’s a suggestion: go vegan and be certain.

And if you’ll excuse me now, I am going to buy some clothing from humanely-treated child laborers (I’ve been told they are offered five minutes of recess time per day). sr

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From Delmarva Media Group
By Greg Latshaw

A new class action lawsuit accuses Perdue Farms Inc. of practicing false advertising by labeling some products as “humanely raised” — a description that, according to the plaintiff, contradicts the manner in which the company’s birds are raised and slaughtered.

The lawsuit was filed Monday in the Superior Court of Monmouth County, N.J., by a member of the Humane Society of the United States. The animal rights group is not bringing the lawsuit but has joined with two law firms to represent the plaintiff in the case.

The 27-page complaint alleges that Perdue raises its chickens under the same industry standards at other companies but tries to sell some products under the humane label for a higher price. The labels appear on products bearing the Perdue and Harvestland brand names, according to the complaint.

The complaint alleges that Perdue’s labeling is “false, deceptive and misleading” because no reasonable consumer would think that the industry standard for the treatment of broilers is humane.

Luis Luna, a Perdue spokesman, responded to the lawsuit Monday by saying the Humane Society was defining poultry welfare by its own “narrow” standards. He said the U.S. Department of Agriculture’s Process Verified Program, which entails audits by the USDA, verifies that Perdue exceeds the industry standard.

The complaint, in contrast, paints a grim picture of alleged industry standards. According to the complaint, animal welfare standards developed by the National Chicken Council allow for “mechanized brutality and routine infliction of intense duress and pain.” See the rest …



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See More … Humane Facts ,  OC Humane Myth , Murder for Dinner

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