Samsonite: capitalizing on blood and suffering … please send sample message of protest, sign petition

Please join us in our appeal to Samsonite to drop the offensive bullfighting advert: contact,  sample message, and petition below.  Thank you.

From Irish Council Against Blood Sports

Luggage company Samsonite has been urged to drop a new “Bullfight” advertisement which shows a matador baiting a bull with a red suitcase. ICABS has expressed disappointment to the company over the ad which features a real matador.

“It is very regrettable that Samsonite finds it appropriate to associate its brand name with the world’s most cruel and barbaric blood sport,” we stated in an email today. “Many would surely agree that using a bullfighting theme in a marketing campaign is in very poor taste indeed.”

[Bullfighting is] a nightmare environment filled with cut-up flesh, impaled muscle, severe pain, blood loss, terror and death.

We pointed out that matadors, similar to the one depicted in the ad, are responsible for the slow torture to death of thousands of bulls every year. Each bullfight event sees the merciless killing of six or more bulls. Horseback riders firstly weaken the bull by stabbing its body with sharp lances. To force it to drop its head, spears are then driven into its neck muscles. The cruelty culminates with a stabbing through the heart with a sword.

Samsonite’s Fluff & Folly

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The Bulls’ Global Reality

On its website, the design company which produced the ad refers to a “dreamlike environment” being presented to viewers. In reality, ICABS told Samsonite, bullrings and their associated torture represent a nightmare environment filled with cut up flesh, impaled muscle, severe pain, blood loss, terror and death. Describing the presentation as “a dramatic face-off between graceful Matador and majestic bull”, they go on to reveal that a real matador was cast for “authenticity, passion and movement”.

WHOM TO CONTACT

Samsonite
575 West Street
Suite 110,
Mansfield, MA 02048
Phone: 800-765 2247 (USA)
Email: Questions@Samsonite.com

SAMPLE MESSAGE

Dear Samsonite,

I am one of the majority of people opposed to bullfighting. This shameful activity causes unimaginable suffering to bulls – they are tortured and persecuted in bullrings, stabbed with lances and spears and killed with a sword through the heart.

I am disgusted that Samsonite has chosen to use a bullfighting theme in its latest advert for the Spinners suitcase. Matadors like the one depicted in the ad are responsible for the slow torture to death of thousands of bulls every year.

Far from the artificial, dreamy atmosphere that you create, bullfighting is hideously cruel, barbaric, and has no place in a civilized, just society:

http://www.youtube.com/watch?v=xvwQ4Dmlur8&feature=related

Please recognise how inappropriate it is to associate your product with bullfighting and drop this offensive advert immediately.

However, until Samsonite rejects cruelty rather than endorses it, I will boycott you and your products, but I hope that will be unnecessary. I look forward to your reply, thank you.

Yours sincerely,

[Name/Location]

PETITION

• Please sign anti-bullfighting petition: Murder is not sexy and neither is Loewe!

MORE ON BULLFIGHTING

• Videos, Images from ICABS
• LACS Anti-Bullfighting Campaign
• CAS Anti-Bullfighting Campaign
• Our Compass Bullfighting Alerts

CAS Videos

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samsonite while bullfighting
bloodshed and pain
keep on stacking
it is time for you
to go,
can i help you
start packing?????:(

Karen Lyons Kalmenson