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Stop ignoring the Be Fair, Be Vegan billboard

September 19, 2016


Please sign HERE

Source Change


For the past three weeks, in the middle of Times Square, directly above the Good Morning America studios, and just a few blocks from the New York Times, there has been a billboard overhead that few could pretend not to notice. Amongst a barrage of self-promotion by corporate interests seeking personal gain, one message of hope stands proud and powerful in its uncompromising call to the viewer to right the wrongs of a public blinded by the prejudice of speciesism.

Be Fair, Be Vegan.

For decades now, we who refuse to ignore the plight of the other animals have endeavored in earnest to engage hearts and minds on behalf of innocent beings the world over.

We have accumulated a wide body of evidence to prove that this industry is completely unnecessary, disastrously cruel and immoral, and devastating to the health and wellbeing of our human population, our global society, and the very planet upon which we depend for our survival.

In spite of our sincere attempts to expose others to a reality that we know they would rightfully abhor and reject, we find ourselves not only dismissed and ignored (even by the very journalists one might expect to be champions of social justice) but more often than not, met with callous indifference by the media in general, serving to further illustrate how hardened people’s hearts are to the individuals we are fighting for: innocent, defenseless beings whose very selves have been claimed by us as resources to exploit; declared by their oppressors to be worth more as factories for the substances we are addicted to than as the main players in their own life stories.

We are animals too, and just like us, those who are not human are not inanimate objects to be bought and sold like produce by the pound, by the kilo, or (in the case of the fishes of the ocean) by the ton. Like us, each one of these individuals is an embodiment of life, and a vessel for feelings that we can only try to understand the depth of. Like us, they too deserve at least the hope of a future that will somehow deliver some kind of peace and safety in a world that is unimaginably cruel to them for no more reason than what it is that comes from their bodies: meat, milk, eggs, leather, wool, fur, down, honey, silk, and everything else we can possibly take from them.

Since its inception in 1944, the movement for nonviolence against the other species of this planet has been slowly but steadily growing: climbing from almost complete obscurity to take its well-deserved position as the most attainable hope the world has for real, life-affirming change.

United in solidarity for a common cause that we believe exposes the most widespread and socially-acceptable injustice in the world today, we now have the power of numbers, and our influence will continue to multiply exponentially.

We already have the solution to the biggest problems we face, from personal to planetary. There is but one thing we must do:

Be Fair.

Be Vegan.


Order a FREE vegan kit:

Take PETA’s Cruelty-Free Shopping Guide along with you next time you head to the store! The handy guide will help you find humane products at a glance. Order a FREE copy HERE

Want to do more than go vegan? Help others to do so! Click on the below for nominal, or no, fees to vegan literature that you can use to convince others that veganism is the only compassionate route to being an animal friend.


Looking for merchandise? Action for Animals has a very good selection :

Have questions? Click HERE

take a look and what do you see.
the best part of humanity.
do not turn away,
nor try to ignore
the truth that is knocking
at your door!!!!

Karen Lyons Kalmenson


6 Comments leave one →
  1. Patricia Austin permalink
    September 19, 2016 5:44 am

    I would sign but for some reason has blocked me out.  I have not been able to sign any of their petitions.  They are a for profit site…who knows their agenda.

    From: Our Compass To: Sent: Monday, September 19, 2016 7:37 AM Subject: [New post] Stop ignoring the Be Fair, Be Vegan billboard #yiv5542485583 a:hover {color:red;}#yiv5542485583 a {text-decoration:none;color:#0088cc;}#yiv5542485583 a.yiv5542485583primaryactionlink:link, #yiv5542485583 a.yiv5542485583primaryactionlink:visited {background-color:#2585B2;color:#fff;}#yiv5542485583 a.yiv5542485583primaryactionlink:hover, #yiv5542485583 a.yiv5542485583primaryactionlink:active {background-color:#11729E;color:#fff;}#yiv5542485583 | Stacey posted: “Please sign HERESource ChangeBackgroundFor the past three weeks, in the middle of Times Square, directly above the Good Morning America studios, and just a few blocks from the New York Times, there has been a billboard overhead that few co” | |


    • September 19, 2016 6:12 am

      Thanks for trying, Patricia. I have heard of that happening before, but I have no clue why. Sorry about that.


  2. karenlyonskalmenson permalink
    September 19, 2016 6:57 am

    take a look and what do you see.
    the best part of humanity.
    do not turn away,
    nor try to ignore
    the truth that is knocking
    at your door!!!!

    Liked by 1 person


  1. Stop ignoring the Be Fair, Be Vegan billboard | Live & Let Live

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