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Rodeo Sponsors

To Whom It Concerns,

It has come to my attention that you are a major sponsor of the {Rodeo}; it is important that you understand that rodeos are fundamentally inhumane and considered one of the most injurious events involving animals. It is a documented fact that rodeos subject animals to untold suffering, including severe injuries and death. Your sponsorship of such animal cruelty is disturbing, and as a customer, I am appalled to learn of your deliberate involvement in the exploitation of animals. As such, I respectfully request that you sever your relationship with the {Rodeo}.

Please allow me to elaborate. Animals are subjected to cruel rituals, including choking, bucking, shocking, roping, and pulling. Animals are frequently immobilized by being roped around the neck, roped around the hooves, pulled, beaten, slammed, and electrocuted, all for the purpose of unnecessary human entertainment. This brief description cannot adequately illustrate the dangerous conditions to which the animals are subjected, but video footage has repeatedly established dozens of injuries, many crippling, some lethal, and all incompatible with any written humane policy. Evidence substantiating these claims is available via video footage. Additionally, although visual documentation can reinforce the physical injuries animals suffer, it lacks the ability to convey the terror felt by these sentient beings, forced to endure unquestionably fearful conditions in frenzied and exploitative states.

Furthermore, although your company may assert that humane protocols must be followed in accordance with the Professional Rodeo Cowboys Association (PRCA) standards, the visual evidence validates the position that these directives are often ignored; nevertheless, establishing a threshold of humane treatment is ambiguous at best, these standards being implemented by those professionally, personally, and financially involved with rodeos. As such, it is important to recognize that animals, being exploited in demonstrably cruel and unnecessary manners, are given no option to withdraw and are forced to endure undeniably painful conditions for trivial purposes.

I hope you make the compassionate decision to discontinue your commercial sponsorship on behalf of the {Rodeo}. However, as long as you continue to unnecessarily capitalize on the exploitation, maltreatment, and potential death of animals, I will not financially support you; furthermore, I will inform family, friends, colleagues, and members of online communities of your sponsorship of cruelty. It is important to recognize that consumers are increasingly rejecting those companies that are complicit in the suffering and brutal treatment of animals by shifting their loyalties to those companies that do not participate in the exploitation of them.

I again request that you make both the ethical and financially-responsible decision to discontinue your support of the {Rodeo}.

I know your time is limited and I thank you for your attention and consideration.


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